Orissa International produced a tailored market entry strategy report for a US-based company that offers comprehensive sub-2 meter level vehicle location-based services. Its solution enables application developers to bring real-time services to customers in connected vehicles to automate payments and streamline everyday tasks. The client was seeking to understand the tolling landscape and policies in Malaysia, with a view to participating in a future project. We conducted a thorough analysis of tolled roads and tolling systems in Malaysia, identifying and profiling key stakeholders, such as government agencies, tolled road developers and operators, and technology providers. We also looked at how a foreign firm might participate in public tenders for such projects and provided immediate and longer-term recommendations for the client’s consideration.