The company based in Northern Ireland has 40 years of experience in producing and supplying high quality horticultural peat and mushroom casings to commercial farmers. The company was looking to connect with distributors of fertilizers, seeds, and agricultural products, as well as growers of mushrooms, fruits and vegetables in Thailand and Malaysia. Orissa International identified a total of 37 potential customers and distribution partners in the two countries. Three companies in Thailand and two in Malaysia expressed interest in connecting with the client. This included the largest grower of button mushrooms in Malaysia and a leading agricultural supplies company in Thailand. We were also able to relay key information to the client about the local market, particularly on the types of mushroom grown commonly in the countries, and cheaper, easily available alternatives to peat moss used by local farmers. This information helped the client to realign its route-to-market strategy to focus on the customer segments with the highest potential.