Orissa International undertook a market entry project for a Brazilian trade agency looking to assist açaí berry producers in expanding into the Singapore market. The project included an analysis of market indicators such as an overview of Singapore, import flows, and consumption trends to understand the demand for açaí berries. It also covered the regulatory environment and import process to ensure a smooth entry. Our team explored distribution and logistics, including wholesalers, retailers, food service, e-commerce, and logistics, identifying effective distribution channels for açaí berries. The project addressed commercialization and marketing strategies, focusing on building relationships and marketing efforts suitable for the local market. The final report offered a market outlook and specific recommendations for açaí berry producers, along with appendices listing potential açaí importers, freight forwarders, trade exhibitions, and useful contacts, providing a guide for entering the Singapore market.
