Xiaomi has expanded its retail footprint in Singapore with the opening of one of its largest stores in the country at Jewel Changi Airport, marking the brand’s 10th official outlet locally. Covering 203 square metres, the flagship store is designed to showcase the breadth of Xiaomi’s ecosystem, offering more than 400 products across categories such as smartphones, wearables, tablets, electric scooters, and an extensive lineup of smart-home appliances. The scale and visibility of the Jewel location highlight the brand’s intent to strengthen its offline presence in a market where it already enjoys strong consumer adoption.
A key highlight of the new outlet is the Smart Home experience zone, the first of its kind for Xiaomi in Singapore. This immersive space allows visitors to interact with a fully integrated smart-living setup, featuring connected appliances like refrigerators, washing machines, air conditioners, and security systems, all centrally managed through Xiaomi’s AIoT platform. By enabling customers to experience real-world use cases, Xiaomi aims to deepen understanding of its ecosystem and accelerate adoption of whole-home smart solutions.
The choice of Jewel Changi Airport as the flagship venue adds strategic value, capturing both local shoppers and the steady stream of international travellers passing through one of the world’s busiest airports. The store offers hands-on product trials, personalised consultations, and after-sales services, addressing a key gap for consumers who prefer physical engagement over online-only retail. It also reinforces Xiaomi’s commitment to offering consistent customer support across its growing product categories.
(Source: Retail Asia)
