U.S.-based Mobileum, a global leader in analytics and network solutions, has entered into a strategic partnership with PT Telekomunikasi Selular (Telkomsel), Indonesia’s and Southeast Asia’s leading digital telecommunications provider. The collaboration aims to deliver advanced, AI-driven data solutions designed to help Indonesian enterprises accelerate growth, foster innovation, and enhance operational efficiency.
The partnership brings together Mobileum’s expertise in transforming vast and complex telecom data into real-time, AI-driven insights with Telkomsel’s position as a leader in Indonesia’s digital transformation. By harnessing Telkomsel’s customer-focused B2C services and innovative B2B solutions, including IoT and Big Data, the collaboration aims to drive cross-sector innovation. Through this alliance, the two companies will empower enterprises, ranging from SuperApp developers to digital service platforms, with advanced intelligence to deliver personalized experiences, enhance engagement, and scale efficiently in an increasingly dynamic market.
Enterprise clients are set to benefit from access to real-time market intelligence, behavioral analytics, and adaptable commercial models, all delivered through responsible, insight-driven solutions designed to enhance strategic decision-making and comply with evolving data governance standards. The initial areas of focus encompass market share insights for ride-hailing, food delivery, electric vehicle, and mobile banking applications; behavioral analytics across video streaming, e-commerce, travel, health, and education platforms; as well as smart home and broadband user profiling to enable the development of next-generation digital services.
The partnership leverages Mobileum’s Deep Network Analytics (DNA) platform, which employs machine learning and geo-analytics to uncover valuable insights from operators’ network data. Designed to support data-driven strategic decisions, the platform provides granular, real-time intelligence on customer behavior, market dynamics, and application usage. Through Mobileum DNA, enterprises can execute targeted marketing campaigns, identify new revenue streams, and build digital partnerships, while ensuring data privacy compliance and optimizing marketing ROI.
(Source: AFP)
