FILA has officially launched its presence in Malaysia with the opening of three stores within a month, marking a significant entry into the local market. The first store debuted at Pavilion KL on November 29, followed by a flagship outlet at Sunway Pyramid on December 11, and a third location at IOI City Mall on December 18. Jimmy Jin Bohyun, Managing Director of FILA Malaysia, expressed excitement about introducing the brand, which blends Italian-inspired style with high-quality sportswear tailored for both active lifestyles and casual wear.
The new stores feature versatile collections designed to cater to various sports, including tennis and pickleball, as well as everyday fashion needs. Notable offerings include the Tennis Club Collection, which redefines classic activewear with vibrant designs, and Targa Club Shoes that combine comfort with stylish aesthetics. FILA aims to empower movement and self-expression through its innovative designs.
To celebrate its launch, FILA is engaging customers with interactive challenges and exclusive prizes. Shoppers can receive a customisable Moru Doll with any purchase during the launch period. Additionally, the FILA Hunt Challenge encourages participants to spot FILA-wrapped trains on the Kelana Jaya Line LRT and scan QR codes for special rewards. A second phase of the challenge invites customers to visit the new stores for more opportunities to win limited-edition prizes.
FILA’s expansion into Malaysia strengthens its retail presence while fostering a dynamic community focused on sports and active living, appealing to both athletes and fashion enthusiasts.
(Source: IGN Southeast Asia)