Danone Indonesia is strengthening its digital business strategy by expanding its presence in e commerce channels as competition in the fast-moving consumer goods sector intensifies. The company has identified data utilization, online channel management, and a consumer-focused approach as key drivers of sales growth in 2025.
In the specialized nutrition segment, Danone reported solid performance on ecommerce platforms through its Specialized Nutrition business line. The company has adjusted its product portfolio, digital distribution strategy, and brand communication to better match the needs of young families who increasingly rely on online shopping for children’s nutrition products.
Data driven decision making has become an important element of the strategy. Consumer behavior analysis on digital platforms is used to optimize product availability, pricing, and promotional activities. The approach is intended to support competitiveness amid pricing pressure and strong competition among brands in online marketplaces.
Sales Director for Danone Specialized Nutrition Indonesia, Rizki Imam Ardhi, stated that digital channels have become an important component of the company’s sales strategy. He said e commerce is now one of the main drivers of the company’s growth.
Danone has also strengthened cooperation with marketplace partners and data providers to improve the effectiveness of online sales channels. Hanindia Narendrata, chief executive officer and co-founder of Compas.co.id, said consistent use of consumer insights has helped guide the company’s digital growth strategy.
(Source: Kontan)
