We’re delighted to share that Orissa International has been appointed by The Cranberry Institute (CI) to support the launch of its U.S. cranberry marketing program in Southeast Asia.
The program will promote awareness and consumption of this versatile, nutrient-rich fruit across Malaysia, Singapore, Thailand, and Vietnam. Through strategic partnerships, trade engagements, and consumer education initiatives, we’ll work with CI to highlight the health benefits and culinary versatility of U.S. cranberries to regional audiences.
We look forward to helping The Cranberry Institute strengthen its presence in Southeast Asia and bring more of this vibrant fruit to consumers across the region!