Bringing U.S. Cranberries to Southeast Asia

Sep 2025

We’re delighted to share that Orissa International has been appointed by The Cranberry Institute (CI) to support the launch of its U.S. cranberry marketing program in Southeast Asia.

The program will promote awareness and consumption of this versatile, nutrient-rich fruit across Malaysia, Singapore, Thailand, and Vietnam. Through strategic partnerships, trade engagements, and consumer education initiatives, we’ll work with CI to highlight the health benefits and culinary versatility of U.S. cranberries to regional audiences.

We look forward to helping The Cranberry Institute strengthen its presence in Southeast Asia and bring more of this vibrant fruit to consumers across the region!

About Us

Orissa International helps companies that want to develop a market entry strategy for Southeast Asia or implement their business expansion into the region. We have very strong domain knowledge of markets and industry sectors, and a business network of over 15,000 companies that includes distributors, resellers, system integrators and local manufacturers, that we have built through advising and guiding more than 4,000 companies with their market expansion into the ASEAN region over the last 28 years.

Orissa International is headquartered in Singapore, with additional offices in Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.

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