US company Sabre Corporation announced that Thai Airways has expanded its existing technology partnership by adopting Sabre Fares Manager and Fares Optimizer. The agreement builds on a long term distribution arrangement between the two companies.
Thai Airways will use the new systems to improve its pricing and revenue management processes. The tools are designed to help the airline monitor competitor fares, adjust ticket prices in response to market conditions, and manage fare data more efficiently. The systems also support automation of benchmarking and fare structure adjustments, which may improve analyst productivity and pricing accuracy.
According to Thai Airways, the objective is to strengthen its competitive position and identify additional revenue opportunities. The airline has recently expanded operations by adding widebody aircraft, increasing flight frequencies on selected routes, and resuming international services, including routes to Oslo and Milan.
Sabre stated that airlines face increasing complexity in managing frequent fare changes across multiple markets. The Fares Manager and Fares Optimizer platforms are intended to provide integrated automation and data analysis to support pricing decisions.
Sabre Corporation, listed on NASDAQ under the symbol SABR, provides software and technology services to the global travel industry. The expanded agreement reflects continued cooperation between Sabre and Thai Airways as the airline adjusts its pricing strategies in a competitive international market.
(Source: Sabre Corporation)
