Ami Paris, the renowned French fashion house, has officially entered the Indonesian market with its first store at Plaza Senayan, one of Jakarta’s premier luxury malls, in partnership with leading local retail group Time International.
Set within a refined 90-square-meter space, the boutique showcases the complete universe of Ami Paris, encompassing both menswear and womenswear, as well as statement accessories. Its launch coincides with the arrival of the Fall-Winter 2025 collection, inviting visitors to discover the season’s most current expressions of style.
In addition to presenting the brand’s extensive collection, the store debuts Ami Paris’ reimagined interior design concept. Echoing the aesthetic of its Parisian flagship, the space features refined materials, including Euville stone, natural oak, and champagne gold accents, to create an elegant and contemporary atmosphere that complements the brand’s fashion offerings.
The Jakarta boutique features distinctive design elements, including striped parquet flooring and an asymmetrical layout, complemented by mirrored surfaces. Together, these features uphold the aesthetic principles found across other Ami Paris stores, ensuring a cohesive brand experience for visitors.
With the inauguration of its Jakarta boutique, Ami Paris’ global store network rises to 78 locations. This latest opening underscores the brand’s ongoing expansion strategy, targeting key international markets and strengthening its presence in Asia’s fashion capitals.
(Source: Retail News Asia)
