Uniqlo has introduced a new small-format “touchpoint” concept store at Velocity at Novena Square, marking the Japanese apparel giant’s first such store in Singapore and a significant evolution in omnichannel retailing. At just 10% the size of a typical Uniqlo outlet, this innovative space is purpose-built as a hub for click-and-collect orders, enabling customers to order via the Uniqlo app or website and enjoy same-day in-store collection, without delivery fees or minimum spend. The touchpoint format aims to better serve Singapore’s increasingly time-pressed, digitally savvy population by providing a seamless, flexible online-to-offline shopping experience.
Cecilia Tan, Uniqlo Singapore’s e-commerce director, highlighted that nearly half of the brand’s customers in Singapore are already choosing click-and-collect options for the affordability and convenience they offer. The Velocity store is designed to combine the efficiency of digital shopping with the personal engagement of a physical retail environment. Shoppers can browse curated bestsellers, consult knowledgeable staff for assistance with app or in-store services, and benefit from the full integration of Uniqlo’s digital tools, such as real-time inventory and hassle-free transactions, directly into the store’s operations. Supporting this launch, Uniqlo has collaborated with Cycle & Carriage Singapore to fulfill all click-and-collect orders using an all-electric vehicle fleet, reinforcing both convenience and sustainability commitments.
The touchpoint store concept is also aligned with Uniqlo’s strategy to further expand across densely populated, high-traffic locations and serve a wide range of customer segments, including working professionals, families, and elderly shoppers who value fast and reliable service. With Singapore’s high rate of digital adoption and daily commutes that intersect with mall networks, Uniqlo aims to replicate the concept in more community-centric areas if the pilot proves successful.
(Source: Retail & Leisure International; Retail Asia; Marketech APAC)
