Shopee Parent Launches Monee HQ in Singapore, Expands Fintech Vision

Jun 2025

Sea Group, the parent company of Shopee and Garena, inaugurated its new global headquarters for digital financial services in Singapore in May 2025 and rebranded its fintech arm from SeaMoney to Monee. The headquarters, located at Rochester Commons near Buona Vista MRT station, spans 10 floors and over 200,000 square feet, initially accommodating over 1,000 professionals with the capacity for up to 1,500. The facility includes Centres of Excellence focusing on product management, artificial intelligence, and anti-money laundering, aiming to drive innovation and strengthen Singapore’s position as a fintech hub.

The rebranding to Monee reflects Sea Group’s strategy to simplify its brand and enhance accessibility across its markets. The name “Monee” aligns with the company’s ecosystem approach, echoing its e-commerce platform Shopee, and reinstates its commitment to improving lives through technology in financial services. Monee now consists of various digital financial services, including mobile wallets, payment processing, credit offerings, and digital banking through MariBank in Singapore and SeaBank in Indonesia and the Philippines.

At the opening ceremony, Singapore’s Minister for Manpower and Second Minister for Trade and Industry, Dr. Tan See Leng, highlighted the significance of Monee’s expansion in reinforcing Singapore’s role as a trusted international financial center. He noted that initiatives like Monee’s Centres of Excellence are crucial in protecting the financial system from misuse and ensuring the country’s continued leadership in digital finance.

The launch of Monee’s global headquarters marks a strategic milestone for Sea Group as it strengthens its footprint in the digital financial services sector. By anchoring its fintech growth in Singapore, the company not only reinforces the city-state’s status as a regional fintech hub but also signals its commitment to expanding inclusive, tech-driven financial solutions across Southeast Asia.

(Source: The Straits Times)

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