Project References
We have delivered tailored market research and business matching solutions to thousands of companies over the past 20+ years to help them understand and enter the Southeast Asian market
Examples of Market Entry Projects We Have Undertaken
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Strategic Support for AR/VR Technology Expansion in Indonesia and Thailand
Orissa International recently supported a SaaS-based AR/VR technology company specializing in simulation training for business applications, as they sought to enter the Indonesian market. By leveraging our in-market team in Indonesia, we identified and engaged with over 30 potential end-users from diverse industries in Indonesia, including industrial design and manufacturing, mining, and energy services. We successfully prequalified these companies’ interest in our client’s offerings and facilitated four strategic meetings, which not only broadened our client’s market exposure but also provided valuable insights into the sector-specific applications of AR and VR technologies. These discussions emphasized the keen interest among local industries to utilize such technologies for enhanced training, safety, and operational efficiencies. By facilitating these initial connections and highlighting practical applications, we helped our client establish a strong foundation for their market entry in Indonesia, and are continuing to provide ongoing support to extend its reach into Thailand as well.
Investment Attraction Success at UK-Thailand Financial Conference
Orissa International represented the West Midlands Growth Company (WMGC) at the UK Financial Conference and Mini Expo in Bangkok, Thailand, on March 28, 2024. This event featured a financial conference and a mini expo that highlighted regional investment agencies from the UK and Thailand. One of the key moments was the signing of a Memorandum of Understanding between UK Export Finance (UKEF) and the Export-Import Bank of Thailand (EXIM Bank Thailand). The event was attended by notable figures including Thailand’s Prime Minister Srettha Thavisin and the UK’s Minister for Investment Lord Dominic Johnson, alongside approximately 40-50 C-level executives from major Thai corporations. Orissa International successfully identified about 15 strategic investors from diverse sectors such as business, finance, energy, technology, and agriculture who are interested in expansion. Following the conference, Orissa International initiated follow-up discussions with these prospective investors to explore further opportunities.
Undertaking Business Development in Malaysia for a Coffee Concentrate Manufacturer
As part of our Market Immersion Program, Orissa International is actively supporting a client, a coffee concentrate manufacturer, in entering the Malaysian market. We are helping the client to expand its network of distributors and retailers in Malaysia, having helped it forge connections with prominent chains where discussions to finalize terms are nearing completion. Our strategic approach includes targeted outreach to cafes, convenience stores, and food service companies, capitalizing on our client’s impending Halal certification to access new market segments. We are also facilitating the establishment of key logistic partnerships, particularly in regions outside the Klang Valley, such as Melaka and Pahang. In addition, we are supporting the client in its promotional efforts, including event collaborations and influencer marketing campaigns, to boost brand visibility. Ongoing negotiations and several pivotal contracts are close to initiation, positioning our client to capitalize on the burgeoning demand for specialty coffee products throughout Malaysia.
Business Matching for Team Canada Trade Mission to Vietnam
Orissa International supported the business matching session for the Team Canada Trade Mission to Vietnam led by the Honorable Mary Ng, Minister of Export Promotion, International Trade, and Economic Development. The Trade mission is part of Canada’s Indo-Pacific Strategy, aiming to bolster Canadian exporters and innovators in the country. We began the project by understanding the corporate backgrounds and unique selling propositions of Canadian suppliers in the four sectors: Agrifood, Clean Tech, ICT and Life Sciences, identifying over 200 potential Vietnamese partners and customers that were well-aligned with the Canadian companies’ objectives. The mission culminated in 452 successful B2B meetings conducted over a span of 3 days, fostering valuable connections and paving the way for fruitful collaborations.
Market Research Report on the Alcoholic Drinks Sector in Singapore
Orissa International conducted a comprehensive analysis of the Singapore alcoholic drinks market for a European trade promotion board, aimed at supporting spirits producers. The research included in-store checks to gather up-to-date data on pricing and packaging, as well as interviews with key distributors to understand current market trends. The findings, presented in both a detailed report and a PowerPoint presentation, explored the dynamics of key spirit categories such as whiskey and gin, and delved into consumer preferences and buying factors like flavor profiles and brand reputation. Additionally, the report covered the regulatory framework, assessed the competitive landscape, and concluded with customized recommendations for establishing a strong market presence in Singapore.
Strategic Expansion of CPAP Technology in the Philippine Market
Orissa International assisted a leading distributor of world-class continuous positive airway pressure (CPAP) technology, and a one-stop solution for respiratory care and sleep apnea needs. The company was interested to tap into our Market Immersion Program for in-market business development support in the Philippines. By conducting in-depth market research, we provided the client with valuable insights into the local demand for their respiratory care and sleep apnea solutions. Our efforts in the Philippines included organizing a tailored business matching program, which successfully connected the client with distributors servicing private hospitals and the retail healthcare sector. We also undertook business development for the client in the market, resulting in successful engagements with multiple healthcare institutions and companies and leading to fruitful discussions, ongoing negotiations and potential partnerships and orders for our client’s innovative sleep therapy solutions.
Expanding Market Reach for a Caviar Supplier in Indonesia
Orissa International completed a project aimed at introducing a caviar supplier to the Indonesian market. We focused on connecting the supplier with local distributors known for their access to upscale food segments. After evaluating potential partners based on their distribution networks and import capabilities, we arranged seven meetings. From these discussions, four companies showed interest in adding caviar to their offerings, starting with small quantities for market testing, particularly targeting collaborations with chefs to assess demand. This project marks a constructive step towards the supplier’s goal of expanding their presence in Indonesia, highlighting a clear pathway for growth and partnership in the region. This project builds upon our previous successful engagement with the client in Thailand, marking our continued partnership in expanding their market reach.
Trade Mission Support in Thailand and the Philippines
Orissa International organized a trade mission in March 2024, led by the Delaware Secretary of State, to Thailand and the Philippines. This effort supported entities from diverse sectors such as logistics services, digital forensics technology, water toxicity testing, and chromatography lab equipment manufacturing. The agenda included briefings in each market followed by several days of business-to-business (B2B) meetings, customized to each company’s requirements. We successfully coordinated over 50 meetings for the participating companies. The mission’s outcomes were noteworthy, with one company finding a potential distributor in the Philippines, another receiving requests for quotations from government agencies, and a third securing a purchase order from a Thai distributor.
Lead Generation for an American Manufacturer of Anti-Corrosive Products in Thailand and Vietnam
Orissa International assisted a US-based company specializing in the manufacture and distribution of Volatile Corrosion Inhibitor (VCI) protection products for metals used in a wide range of industrial applications. The deliverables for this project involved generating a comprehensive list of potential customers in Thailand and Vietnam, who could be prospective customers for our client’s solutions. Leveraging customs data to identify top exporters, we provided our client with invaluable insights into the market dynamics and competitive landscape in both countries, laying the groundwork for informed decision-making regarding market entry strategies. This assistance aimed to facilitate the client’s expansion into Southeast Asian markets by identifying key players in the industrial sector that could benefit from their corrosion prevention technologies.
Market Research Report on the Cybersecurity Sector in Indonesia, Malaysia and the Philippines
Orissa International undertook a research project for a Canadian government agency, focusing on the cybersecurity landscapes of Indonesia, Malaysia, and the Philippines. The report examined the current state of the cybersecurity sector in these countries, including market dynamics, the role and influence of local cybersecurity agencies, the impact of policies and regulations, and the competitive environment. Through detailed analysis and case studies, the initiative identified actionable opportunities and highlighted the challenges Canadian companies might encounter in these markets. Furthermore, it provided customized recommendations, informed by interviews with key stakeholders in each market, to assist Canadian businesses in making informed decisions and developing effective market penetration strategies.
Business Matching Meetings in Singapore and Malaysia for an American Manufacturer of Engineered Joining Solutions
Our client, an American manufacturer of engineered stainless-steel joining solutions, sought to broaden its market reach by identifying potential distributors in Singapore and Malaysia for its comprehensive range of metal fastener or joining clamp products. These include T-Bolt and V-Band clamps, barrel hardware clamps, worm gear clamps, flanges, straps, and strap assemblies, which have applications across diverse industries. Leveraging our extensive network and market expertise, we identified over 50 potential distributors for the client in Singapore and Malaysia. We arranged meetings for the client in Singapore and Malaysia with leaders in the aerospace industry, specialists in the distribution of aircraft parts, and distributors serving multiple sectors, including oil & gas, marine, defense, automotive and MRO, among others. These meetings uncovered new interests and potential collaboration areas, such as aftermarket services for aerospace and industrial uses in sectors like energy and pharmaceuticals. The engagements demonstrated the potential for our client’s products to meet diverse needs in the two markets, showcasing their broad industry applicability and the wide range of markets that could benefit from their solutions.
Strategic Expansion for SME Automation Solutions Provider in Malaysia
Orissa International supported a company specializing in automation solutions tailored for SMEs, particularly within the automation and chemical sectors, in expanding its market presence in Malaysia. The company’s product offerings include a diverse technology spectrum, including HpaPaaS, machine learning (such as RPA and chatbots), facial recognition, and IoT platforms. Our team in Malaysia facilitated connections between the client and a variety of Malaysian entities, ranging from large pharmacy chains and design centers to electrical chain stores, lubricant distributors, professional services firms, and auto parts distributors. Through these engagements, the client managed to present its customized ERP solutions effectively, garnering outcomes that varied from scheduling further demonstrations to initiating in-depth discussions or assessments of the offered solutions. This project underlined Orissa International’s proficiency in identifying and capitalizing on pertinent market opportunities within Malaysia.
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