WHP Global, one of the world’s largest and fastest-growing global brand management organizations, established a Lotto® brand partnership with MAP Aktif Adiperkasa (MAA or MAP Active), the sports, kids, and leisure arm of Mitra Adiperkasa (MAPI), an ASEAN leader in premium brand sales and marketing.
According to the terms of the agreement, MAA will operate as Lotto’s regional partner across Southeast Asia to expand Lotto’s clothes, footwear, and accessories retail presence through an omnichannel approach that encompasses standalone shops, wholesale, and e-commerce distribution.
Lotto was founded in 1973 in Italy and is known across the world for its revolutionary performance-driven footwear, clothes, and accessories that showcase the iconic double diamond emblem. Lotto originates in football and tennis and has been worn by professional football teams, elite football players, and other top athletes in their respective sports. Lotto is now available in over 100 countries and is a big player in football and tennis.
Lotto already has a strong presence in Malaysia thanks to a long-term license with Prestige Sports and is now excited to welcome a regional omnichannel retail partner like MAA into the fold. MAA will focus on building Lotto’s renowned brand in Indonesia and significant markets in Vietnam, the Philippines, Thailand, and Singapore, in collaboration with its anchor partner, Lotto Sport Italia.
(Source: PR Newswire)
