Nike Thailand has opened a flagship store, spanning more than 9000 sqft., in Bangkok’s Siam Center. The store will showcase Nike’s product innovation, through digital and physical channels, across multiple categories and offer the brand’s first “Nike By You” in-store customization service in Thailand. The store is operated by Southeast Asian luxury and lifestyle retail specialist Valiram.
Valiram executive director, Ashvin Valiram, declared that the Nike Thailand store will offer a “truly unique and immersive experience that pushes the boundaries of retail, empowering our consumers to engage with Nike products in new ways”. The store will center around advanced consumer experience, through digitalization, multiple touch points and high customization. Shoppers will be able to book one-on-one sessions with running experts and styling specialists for instance.
The opening coincides with the easing of business restrictions in Thailand that have enabled malls to reopen.
(Sources: Retail News Asia, Channel News Asia)