France-Based Salomon Opens First Brand Store in Malaysia

Jul 2024

Salomon, France-based global leader in outdoor trail gear, has launched its inaugural brand store in Malaysia, located at The Exchange TRX. The new store showcases Salomon’s diverse product range, including the advanced S/LAB series, known for its innovative technology and design.

Opened in June 2024, the store provides a specialized shopping experience for trail runners, outdoor adventurers, and urban fashion enthusiasts. It showcases a selected range of performance gear and fashionable sneakers, crafted for peak performance on urban and natural terrains, embodying Salomon’s commitment to merging practicality with contemporary style. The store also features the widely popular Sportstyle collection, offering versatile choices for daily wear, along with exclusive and limited-edition items, including collaborations with renowned international designer Sandy Liang.

Distribution of Salomon products in Malaysia will be managed by AVID Sports Malaysia Sdn Bhd, which also represents the Anta brand under the Chinese retail conglomerate Anta Sports which owns Salomon and other brands such as Arc’teryx, Wilson, Peak Performance, and Atomic.

(Sources: Inside Retail; CJ)

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