Enterprise Singapore (ESG), the government agency which supports enterprise development, has launched a support package to help SME retailers, who have little or no e-commerce experience, to start their business transformation by selling online. The E-Commerce Booster Package supports 90% of the cost for retailers to on-board e-commerce platforms for domestic and/or overseas markets. This package aims to help retailers diversify their sales channels and revenue streams beyond traditional brick-and-mortar, which could help them deal with the impact of the COVID-19 pandemic.
ESG has collaborated with four e-commerce platforms providers, namely Amazon, Lazada Singapore, Qoo10 and Shopee, to assist retailers to extend their domestic reach. Retailers will receive a one-time 90% support on qualifying costs for the fees charged, capped at SGD 9,000. These platform providers will work with retailers to curate and list products for up to six months, participate in promotion campaigns, fulfil orders and perform basic data analytics of sales. Each retailer can apply with only one e-commerce platform partner, with whom it has no existing account.
Retailers can also reach overseas customers through ESG’s ongoing Multichannel E-Commerce Platform (MEP) Programme. The one-time support of 70% on qualifying costs is enhanced to 90% till 30 September 2020. Through MEP, retailers can work with curated solution providers, who will help them list and sell their products on multiple overseas e-marketplaces.
Enterprise Singapore will also provide additional support for manpower to kick-start their e-commerce journey. ESG will support 90% of the qualifying manpower cost for three manpower for three months. The additional manpower support can help the company identify new sources of demand, or streamline processes during the initial months to ensure smooth operations and sustain online efforts for the long-term.
ESG has also rolled out a Food Delivery Booster Package to support food & beverage businesses to sell on three key food delivery platforms in Singapore – Deliveroo, Foodpanda and GrabFood. The package supports both new entrants and those that are already operating on these three platforms.
(Sources: Channel NewsAsia; Enterprise Singapore)