361°, a leading Chinese sportswear brand, has officially entered the Malaysian market as part of its Southeast Asian expansion strategy. The company launched its first Malaysian store at IOI City Mall in Putrajaya, marking a significant milestone in its efforts to establish a presence in the region. This move aligns with 361°’s goal of tapping into the growing demand for high-quality, affordable sportswear in Southeast Asia.
The maiden store features a wide range of products, including performance footwear, apparel, and accessories designed for various sports and lifestyle activities. The brand aims to cater to Malaysia’s active and health-conscious population by offering innovative designs and advanced technology at competitive prices. 361° also plans to expand its footprint further in Malaysia by opening additional stores in key locations.
The entry into Malaysia is part of 361°’s broader strategy to strengthen its international presence, particularly in Southeast Asia, which is seen as a high-growth market for sportswear. The company has already established a foothold in other regional markets such as Singapore and Thailand. By leveraging strategic partnerships and localized marketing efforts, 361° aims to build brand recognition and capture market share across the region. With its focus on innovation, affordability, and accessibility, the brand is well-positioned to compete with established players in Malaysia’s dynamic sportswear market.
(Source: Business Times)
