Boxed, an e-commerce grocery provider based in New York has inked a partnership with AEON Co, one of the largest hypermarket retailers in Asia to launch an end-to-end software and services platform in the Malaysian market called myAEON2go.
MyAEON2go will be powered by Boxed’s proprietary e-commerce technology at over 40 locations for both in-store pick-up and on-demand grocery delivery. The system comprises an e-commerce storefront website and mobile app, as well as unique inventory-picking software, giving AEON consumers the freedom to shop for AEON items in any way they choose, whether in-store or delivered to their door. Tenants of all AEON malls can also access the digital platform to power their e-commerce operations.
AEON’s Managing Director and Chief Executive Officer Shafie Shamsuddin stated that myAEON2go has the potential to enhance efficiency and pilot new methods to build a lucrative, scalable, and sustainable online business while providing consumers with a seamless omnichannel experience. Shamsuddin believes that the Boxed solution will be the prime engine of AEON’s new marketplace platform, which will be available to tenants of all 28 of the company’s malls by the end of 2021.
In July 2021, Boxed announced its intention to become a US publicly-traded company on the New York Stock Exchange (NYSE) via a merger with a special purpose acquisition company (SPAC), the Seven Oaks Acquisition Corp.
(Sources: GlobeNewswire; SalesTech; Business Insider)